Online Marketing:
Search Engine Marketing
Research confirms that over 80% of prospective web customers use search engines to find relevant information on the internet. As a result, competition is fierce to rank near the the of the search engine results. Xynergy keeps up with the ever changing techniques for search engine optimization (SEO) and utilizes focused online resources and proprietary software to ensure that your site is optimized with the keywords that people are searching for. The components of SEM include:
Keyword Research
Keyword research is the foundation for a successful SEM campaign. Utilizing a proprietary keyword-ranking system, this phase of our program identifies the search terms and related niche phrases that are most relevant to your site.
Pay per Click (PPC) campaigns and Website Optimization require extensive keyword research before any actual optimization can be implemented.
Search Engine Optimization (SEO) and Search Engine Submission
Search Engine Optimization is the process of making a site and its content highly relevant for search engines so that ultimately, your site will rank high in the search engine listings. The SEO process ensures that web pages focus on their key topics by utilizing the relevant keywords in their content.
Search Engine requirements are dynamic and are evolving rapidly -- new positioning challenges arise on a weekly basis. As a result, achieving and maintaining high rankings on relevancy based search engines is a challenge that requires constant updating, tweaking and management
Pay per Click (PPC - Keyword Bidding)
PPC is the fastest way to drive search engine traffic to your website and is the only guaranteed way to ensure that your website is ranked at the top of the search engines within the Sponsored Links results. Unlike regular "free" or "organic" search engine results, PPC can put your site at the top of the listings within days or even hours! The process involves bidding for search terms, and the highest bid gets the #1 ranking. Each time someone clicks on your link, you pay your bid amount. Bids for each keyword can range from 3 cents a click to more than $2.00 - depending on the popularity of the keyword. Periodic reports are generated to track the success of your keyword selections.