Online Marketing: Direct Online Marketing (DOM) With response rates that range from 2-15%, savvy marketers can't overlook the power and cost effectiveness of a well executed opt-in email or viral marketing campaign. These types of campaigns can yield valuable real time results. Email Marketing Email marketing is one of the most widely used and successful forms of DOM. It is especially useful if you are looking to achieve the following: New customer acquisition Increase customer retention Inform existing clients Build customer loyalty Communicate special news or offers quickly Real time results The real power of email marketing lies in the ability to track user behavior and measure response rates, so you can take instant steps to correct or enhance campaigns. Xynergy offers you a Full Service Email Marketing Solution to give you all the components necessary for successful campaigns that deliver results. Viral Marketing Viral marketing success depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall number of people that see your message snowballs very quickly. Successful viral marketing campaigns include giving away a minor service or product in return for passing the offer to 5 friends. Each of those friends, when registering would then notify 5 more friends and so on.

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